Google’s recent August 2024 core update has sent ripples through the SEO world. Less than a day after its release, a ranking bug emerged, adding to the volatile situation. While many SEOs and publishers closely monitor the impact of updates, the initial findings are mixed.
Key Takeaways:
- Ranking Bug: The ongoing ranking bug is making it difficult to accurately assess the update’s true effects.
- Mixed Results: Some sites negatively impacted by previous updates, such as the September 2023 helpful content update, are showing signs of improvement. However, these are not full recoveries.
- Uncertainty: It’s still unclear how the update will ultimately affect search rankings, as the rollout is ongoing.
What We’re Seeing:
- Survivors of the September 2023 Update: Sites that were hit hard by the September 2023 update are showing signs of life. While not fully recovered, they’re experiencing increased visibility in Google Search.
- Fluctuations: Sites that were previously impacted by core updates, like the March 2024 update, are also seeing a mix of positive and negative changes.
- Unexpected Shifts: Even sites that haven’t been directly affected by core updates are experiencing changes in their rankings.
Industry Insights:
- Glenn Gabe’s Observations: SEO consultant Glenn Gabe is tracking hundreds of sites impacted by the helpful content update. He’s found that 47 of these sites have shown surges in visibility since the August core update began rolling out.
- Case Studies: High-profile cases like House Fresh and Retro Dodo, both known for their Google ranking issues, have reported fluctuations in their traffic.
Why It Matters:
The August core update is still unfolding, and the ranking bug adds a layer of complexity. While the initial signs are promising for some, it’s essential to remain cautious. The situation could evolve rapidly, and the final impact of the update may not be apparent for several weeks.
As we continue to monitor the situation, we’ll keep you updated on the latest developments and provide insights into how SEOs can navigate this volatile landscape.
